Southern Defense Supply - Florence, Alabama

Joshua P. (.

Excellent service and excellent staff along with the two best greeters of any firearms retailer! Daniel and Jacob deserve a special shout-out for taking the extra time and care to indulge my younger brother in his curiosity about firearms - he's a beginner and quite shy but both gentlemen that interacted with him were exceptionally patient and kind and made his experience quite memorable. Will absolutely be getting our business again for anything firearm related!

Shep

As a seasoned gun buyer, I’ve been to more shops than I can count—but this place is in a league of its own. Came in for a mid level to high-end pistol (depending on who you talk to), walked out with exactly what I wanted and a newfound friendship with a very dignified Boxer who clearly takes their job as Head of Customer Morale seriously.

The customer service? Impeccable. These folks know their inventory inside and out. No sales pressure, no nonsense—just experienced professionals who speak fluent gun and actually listen to what you want. They treated me like a peer, not a mark, and that’s rarer than a left-handed bolt-action unicorn.

The pistol selection was top-shelf, and the team helped me zero in on the perfect choice without trying to upsell me on things I didn’t need. They respected the fact that I knew what I was doing but were still ready to talk shop and share insights.

And then, of course, there’s the dog. A glorious Boxer who patrols the floor like a furry supervisor and accepts pets as payment. 10/10, would pet again.

Whether you’re buying your first gun or your fiftieth, this shop is a gem. Great selection, elite service, and the kind of shop dog that should be on the payroll.

I’ll be back—for accessories, ammo, and another round of canine approval.

ZRo76

Great people with great products at great prices. If you’re in the Shoals area you should definitely drop by and see what all they have in stock. I will definitely be going back.

Alison R.

Great experience. The customer service is exceptional and the staff is both helpful and knowledgeable. Petting the three pups was an added bonus for me!

Lyndsey R.

Thank you guys so much for the great Customer service, my over all experience with the guys at the shop was A1!!! Very helpful, this is my second time making a Glock purchase and they never disappoint!!!

Wendy W.

My husband Aaron and I visited Southern Defense Supply and were really happy with the attention and service we received from Daniel and Ryan. They were thoughtful and helpful and we purchased several guns. They even made custom holsters for us! They definitely earned our business and trust and we will certainly be back!

Daniel D.

Visited 2 times this week and dealt with Daniel, he was very helpful and knowledgeable. Ended up purchasing a gun and was very pleased.

Jacob T.

Very helpful and friendly. They go out of there way to make you feel comfortable. They have a great selection.